Wholesale supply
Consistent stock of household, pantry and general merchandise lines for grocers, variety stores and small chains — one invoice, one point of contact.
Learn more →Wholesale & distribution · Victoria
Wholesale supply, delivered with discipline.
Ashraf Traders (VIC) Pty Ltd sources, stocks and distributes quality goods for independent retailers across Melbourne and greater Victoria — with clear pricing, tidy paperwork and dependable lead times.
Prefer email? Write to ceo@ashraftradersvic.online — we reply within one business day.
500+
SKUs in our catalogue
120+
Partner retailers served
98.4%
On-time fulfilment rate
Since 2016
Operating from Melbourne
What we do
Three focused service lines that keep Victorian shelves stocked and paperwork stress-free.
Distribution & logistics
Palletised and carton deliveries scheduled across greater Victoria, with order confirmations and tracked lead times you can plan a roster around.
Learn more →
Import & trade support
End-to-end import coordination — supplier management, customs documentation and compliance checks — so new lines arrive ready for sale.
Learn more →Why retailers stay with us
We run a tight catalogue, quote plainly and treat every delivery as a commitment — not a best effort.
See why us- Fixed quotes with no surprise freight charges
- Reliable restocking cycles matched to your sales pace
- One dedicated contact for orders, credits and questions
- Full compliance and labelling checks before goods ship
Serving greater Victoria
Based in Melbourne and delivering to retailers across the metropolitan area and regional centres.
Melbourne CBD
Dandenong
Frankston
Werribee
Geelong
Ballarat
Bendigo
Sunshine
Ringwood
Not listed? Check our full delivery coverage.
Ready to stock smarter?
Send us your product list and delivery schedule — we’ll return a clear, itemised quote the same or next business day.
Or email ceo@ashraftradersvic.online. Ashraf Traders (VIC) Pty Ltd ·.